Split ends are those pesky little buggers that can seriously sabotage your length retention goals. Unfortunately, on afro hair, split ends are harder to spot due to the natural coiling of our hair strands. Unless you frequently blow out your hair, you might not even notice them and mistakenly think your hair is healthy. But…

If you’re wondering how to moisturize 4C hair, you’re not alone. Keeping 4C hair moisturized can be one of the biggest challenges for Type 4 naturals. If your hair still feels dry and brittle after moisturizing, or you’re struggling to find products that work, you’re not alone. The tight coil pattern of 4C hair makes…

Texture releases are becoming increasingly popular and being marketed to 3A - 4C naturals. The product aims to straighten your hair without damaging your coils/curls using heat, amino acids and conditioning agents. It straightens your natural hair without damaging your curls and coils but instead elongating them. With more and more naturals considering this as…

Type 4 hair includes tightly coiled textures commonly grouped into 4A, 4B and 4C patterns. Your curl pattern is only one part of understanding your hair. Density, porosity and strand thickness also influence how it looks, feels and responds to products. It’s also completely normal to have more than one curl pattern. You might notice…